This article uses a hedonic modelling approach to assess the implicit willingness to pay for the visual accessibility of voluntarily protected, privately owned, scenic lands based on single family houses. These lands are perpetually protected to preserve natural, historic, and scenic characteristics. The capitalized house premium was captured using a visual accessibility variable, which was a combined weighted measure of ‘view’ and ‘proximity,’ referred to here as the Gravity Inspired Visibility Index. Both global (adjusted R2 = 0.52, AICc = 29,828) and geographically weighted regression models (adjusted R2 = 0.59, AICc = 29,729) estimated the price effect but the geographically weighted regression model outperformed the global model. The results from the geographically weighted regression model indicated an average 3.4% price premium on the mean value of homes in the study area. The paper offers a useful framework for evaluating the effect of land protection for planning and real estate purposes. It also offers useful insights for conservation agencies, local governments, professional planners, and real estate professionals for prioritizing land sites with scenic views.