The city of Medicine Hat, credited as being the first to end homelessness, is ready for their next challenge, to end poverty in all its forms and ensure wellbeing for all citizens by 2030. The THRIVE Strategy to end poverty, is a collaboration between the group leading the charge, The Poverty Reduction Leadership Group and a substantial number of community members who provided their valuable input and lent their voices to the creation of plan. These voices included Hatters from all walks of life; business owners, local government, not for profit organizations and those who have lived or are living in poverty. The effort will focus on 13 priorities and key actions, including income security, affordable housing and health and wellness, et cetera. Rather than eleviating the symptoms of poverty, the THRIVE plan calls for system changes that will prevent and ultimately end poverty by addressing the root causes.