Consider the following hypothetical scenario. An innovative new intervention for people with diabetes is developed. Health Canada provides funding to a highly accomplished group of academic health scientists, who have no financial conflicts of interest with respect to the new intervention, to conduct research on its effectiveness. Their work shows that the new intervention significantly reduces the incidence of a variety of diabetic complications. Despite a careful search for possible adverse effects of the intervention, none are detected. Over a three-year period, the group’s research findings are published in leading medical journals, including the New England Journal of Medicine, The Lancet and BMJ.